
WHO WE ARE
Our History
Tied Fates was founded by Blue Mackay in early 2021.
Back in 2020, when lockdown hit, I found myself far from university and the life I’d built there. Like many others, I turned to a new hobby to pass the time — and stumbled into the world of bookbinding.
What started as a tiny Etsy shop making Harry Potter-themed mini books quickly turned into something much bigger. As the months went on, I found myself dreaming more and more about what Tied Fates could become. At the start of 2021, I created my first original design — and from there, everything began to take shape.
Tied Fates is a love letter to the kind of art I adore: richly detailed, whimsical, and a little bit magical. Every piece is inspired by my passion for maximalist design, storytelling, and handmade charm.
My designs are a mix of the love I have for maximalist design, and the artwork I love creating.

Our Story So Far
Tied Fates began with just a few humble slim notebooks — but things grew quickly from there. In July 2021, we introduced our first thick notebooks, and by 2022 we were crafting mini pocket journals, hardbacks, and illustrated paper packs.
2023 saw the arrival of our notepads and the very first chain bookmarks — a beloved bestseller ever since. And in 2024, our magical world expanded even more, with paper garlands, sticker sheets, washi tapes, and lots of little treasures joining the mix.
Everything I know — from bookbinding to business basics — has been self-taught through YouTube tutorials, online webinars, and a whole lot of trial and error. Tied Fates has always been about learning as I go, pouring love into every step, and sharing the magic I find along the way.

Where We Are Now
Today, Tied Fates remains a proudly small business with a growing global heart. Our creations have found homes across every continent (well - almost! We’re still waiting on Antarctica 😉), and our products are now stocked in beautiful shops around the world.
Though I often say “we,” the truth is that Tied Fates is still just me - working full-time to keep this little spellbinding dream alive. From designing every piece of artwork, to hand-assembling products, to packing each order with care - I pour love and intention into every part of the process.
Tied Fates has always been about more than just stationery. It’s about building a world - a cozy, magical refuge full of folklore, slow living, and whispered spells. With every launch, I try to bring that world to life, whether it’s through lovingly designed notebooks, paper packs that spark your imagination, or seasonal collections like Forest Dweller or our Patreon Whisperwood.
I’m endlessly grateful for the community that’s helped Tied Fates grow - and I’m so excited for everything that’s still to come.

Looking Ahead
The future of Tied Fates is full of wonder, growth, and big dreams whispered under moonlight.
One day, I hope to open a flagship store - not just a shop, but a magical little sanctuary tucked away in a quiet street. A place where the walls breathe stories, where shelves brim with ephemera and curiosities, and where kindred spirits can come together to create, dream, and find stillness. A real-life extension of the worlds I build through paper and ink.
I dream of expanding far beyond stationery - into textiles, homeware, maybe even handmade tools for crafting or spellwork. Picture embroidered patches, cotton tote bags, cozy apparel, and illustrated objects you didn’t even know you needed until you saw them. Always slow-made, always steeped in intention.
Behind all of this is a desire to grow sustainably. To create a business that supports me - and eventually others - without rushing or burning out. One where I can focus more on art again, collaborate with other artists, and bring on trusted freelancers (especially friends!) to share in the making of it all.
Tied Fates has never just been about products — it’s a world, a feeling, a community. And the future is all about expanding that world while staying rooted in magic, slowness, and storytelling.
So now you know our past, present, and future.
I hope this gives you a clearer picture of who Tied Fates is - not just a brand, but a story in motion, woven from love, creativity, and the deep desire to make beautiful things that feel like little spells.
Thank you for taking the time to read along on this journey. It truly means the world.
With all my magic,
Blue ☽